#RICH SNIPPETS TESTING TOOL CODE#
The format is the type of markup code that communicates schema to the search engine. Schema is the vocabulary that tells the search engine about the entity elements on your page. When you’re using structured data on your website, you’re essentially using schema in a markup code format. When present in a webpage’s code, structured data can look like this:
Structured data is a type of standardized format that communicates information about your webpage’s content to search engines. Getting a rich snippet to show on a SERP requires you to add structured data to the source code of your webpage. The structured data code you add to win rich snippets helps Google better understand the content of your page.Īnd if Google can understand your page better, it may rank it better. Which page do you think is likely to attract more clicks?īesides helping you improve CTR, there is another SEO advantage to having rich results. So users are more likely to click rich snippets, improving the organic CTR (click-through rate). Making them stand out from regular search results. Rich snippets make your pages more visually appealing in the SERPs. (not new, imo)- johnmu is not a chatbot yet 🐀 April 2, 2018īut studies indicate that users are more likely to click rich results than regular search results. However, SD can make it easier to understand what the page is about, which can make it easier to show where it's relevant (improves targeting, maybe ranking for the right terms). There's no generic ranking boost for SD usage. (Google pulls information from structured data markup to inform rich snippets.) Google says structured data usage isn’t a ranking factor. Featured snippets, map packs, and image carousels are just a few types of SERP features. SERP features are anything that is not a standard organic listing. They can appear on any SERP ( search engine results page). These include ratings, event info, data sets, FAQs, and more. Rich snippets (or rich results) are any type of search listing that displays visual or interactive data. They both refer to the same thing, according to Google.Īll rich snippets (or rich results) are a type of SERP feature. People use “rich snippets” and “rich results” interchangeably. These visual enhancements can draw attention and encourage clicks. In the rich snippet example above, Google expands the search result to include an image, rating, review count, and time estimate. While a rich snippet looks something like this: Google typically pulls this extra information from special code (structured data markup) found in the webpage’s HTML.Ī typical Google search result looks like this: Rich snippets are a type of Google search result that displays additional information.
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